Each1 Only1 Moniker

Why did we decide to call our new college admissions training program Each1 Only1?  The reason is because it most aptly describes the through-line of our philosophy on how highly effective college recruiting happens.

Each time a prospective student is contacted by or visits a college, he/she should feel like the only one that campus wants next semester.  Each one, only one.

This philosophy permiates every element of our training; from the focus recruiters give each student at a high school visit to the sequence of questions asked at a college fair to the ultra-personal nature of the print material to the over-the-top schmoozing at campus visits. Each time a staff member contacts a student, he/she should give full attention, focus and energy to that student and be armed with the proper strategies and techniques to maximize the moment.

The proper understanding and implementation of the Each1 Only1 experience will result in prospective students yearning to go to the next step with your campus. They will feel more connected to and attracted to your campus than any of the other institutions going about it "the usual way".  The flip side of the coin is, because of the highly personal and authentic nature of the E1O1 program, a higher percentage of freshmen will become sophomores because he/she picked the right college for them in the first place.

Each one, only one.  Personal college recruiting at its finest. Contact us today to learn more and download our PDF overview of our services.

Each1 Only1 Overview

Each1 Only1 is the dynamic two day training for admissions teams/counselors. E1O1 is a combination of recruiting techniques and presentation training. The collision of the personal college recruiting guide and the techniques to apply these strategies make the E1O1 training special and unique to each institution.

Dustin Galyon and Rhett Laubach link their professional expertise to lead and upgrade college recruiting results. During the past six years, Dustin opened new recruiting markets, created dynamic, unique and personal rhetoric for college fairs, phoning and high school visits, and innovated student ambassador training for Hesston College. Rhett Laubach brings twenty years of professional speaking and presentation coaching experience. He has presented to over one million audience members and coached thousands of individuals for the purpose of developing, sharpening and delivering their message.

E1O1 techniques will allow your staff to increase applications, effectively critique print material, create strategies and marketing concepts for high school visits, and reach admissions goals and record recruiting numbers. The Each1 Only1 training will upgrade your recruiting results by accenting the signature qualities that you and your institution offer.  Contact us today to learn more and download an overview PDF of our services.

Our training components include:

Only Encounters
Identify & Inform Gatekeepers
Move Students to Action

Foreplay
Create Anticipation to Visit
Be Personal, not Personalized

Phoning
Create Memorable Exchanges
Unique Relationship Building

Showtime Visits
Designing a Strategic Plan
Produce an Emotional Bond

Love Lettering
Stream of Creative Post-Contacts
Equip & Empower Faculty/Staff

X-Factors
Over the Top Extras
Dream Training with Teeth

Presentation Coaching
Shape the Story & Specialties
Deliver a Personal Experience

A few testimonials:

“Rhett is our secret weapon in recruitment. Working with him is the best investment our recruitment office has made in terms of training personnel and completely transforming how we recruit students.” Elizabeth Stidham, Recruitment Coordinator, Southeastern

“In 22 years of professional work, I have never encountered such an extraordinary communicator. Dustin inspires, motivates, enlightens, listens and has a work ethic that is unmatched. I completely trust Dustin to help me obtain my desired results.” Dr. Luke Hartman, V.P. of Enrollment, Eastern Mennonite University

Contact us today to learn more.

2016 Southeastern Oklahoma State University E1O1 Training

We had a powerful two days transforming the skills of the Southeastern Oklahoma State University admissions and recruitment staff.  They were totally invested in learning how to be more effective and efficient sales and customer service professionals for SE.  Congratulations to Robin, Rick, Jeni, Kendra, Christy, Kyle, Tonya, Susan, Stefan, Laura and Nick on being coachable and teachable enough to grow and sharpen your ability to serve students, parents, gatekeepers and fellow staff.  Here's wishing you the best year ever!

2012 Southeastern Oklahoma State University Training

We had a phenomenal first E1O1 training this week in Durant, Oklahoma on campus at Southeastern Oklahoma State University.  It was two full days of sharpening, rebuilding and redesigning how they influence prospective students to attend SE. The output for their team was 25+ specific upgrades to the recruiting and admissions process that will absolutely improve their ability to provide a personal recruiting experience and increase qualified enrollment numbers.  The upgrades include:

• Changing the process of high school visits
• Improving the student ambassador training process
• Restructuring the print pieces mailed
• Upgrading the website
• Sharpening the language used to define the Southeastern experience
• Refocusing the purpose of the high school visit and college fair presentations

Positively impacting the lives of young people is the best way to describe the major outcomes of a university campus going through and implementing the E1O1 curriculum.  We are confident the recruiting and admissions crew at Southeastern are better equipped to do just that in a very personal fashion because of the work done in Frost Chambers Monday and Tuesday.

Each time a prospective student is contacted by or visits a college, he/she should feel like the only one that campus wants next semester. Each one, only one.